Ed Reilley – Marketing Professional
Ed Reilley started college as an accounting major but realized that being creative in accounting gets you a prison sentence; however, being creative in marketing gets you praised. His attention to detail and his creative mind allow him to focus on being unique and bring insights forward to every project and become a successful professional focusing on both traditional and digital marketing.
Marketing Experience
He has experience across various industries and is successful in developing brands, writing copy, social media, creating engaging content, managing websites, and managing projects for both profit and non-profit organizations. Ed also has expertise in supplier relationships, digital marketing, brand development, and driving teams across several departments. He has experience with digital marketing channels and the more “traditional” channels, making him uniquely qualified to handle any projects that come his way.
Ed has played a key role in developing brands and helping them find their voice and chiefly, get their content out there through email campaigns, social content, and talking directly with customers to deliver a message. He also has experience developing teams to deliver the message as one clear voice.
About
Ed currently lives on Long Island with his lovely wife and two daughters. They especially enjoy going out to dinner, exploring the Long Island, and going to baseball & hockey games. In his free time, he especially enjoys playing golf, photography, hiking, and reading. Ed is a huge Philly sports fan. He grew up in the City of Brotherly Love and attended college at Saint Joseph’s University.
Ed Reilley’s Resume & Marketing Experieice
Ultra Bright Lightz
Marketing & Sales Director, January 2019 – January 2022
- Head of Marketing Department, managing all marketing staff (5 direct) and sales staff (3 indirect)
- Managed eCommerce and created content to drive conversions (Shopify & BigCommerce)
- Created email communications strategy that accounted for an average of 20% of revenue
- Oversaw, scheduled, and tracked organic social media posts (Facebook & Instagram) with a focus on engagement (over one million monthly impressions)
- Assisted with YouTube & TikTok content creation
- Developed promotional strategy around inventory, trending products, and new product launches
- Wrote, edited, storyboarded, and videographer for original video content for all social platforms
- Head of special projects (website overhaul, trade shows, new product launches, and sales prospecting strategies)
USI Insurance Services
Affinity Marketing Manager, My Benefit Advisor Brand, November 2016 – July 2017
- Wrote chamber/bar association emails & sales team emails and set the monthly schedule for all clients and prospects
- Tracked and managed MBA projects
- Managed vendor budgets for special projects, sales materials, and branded stationary
- Created content for sponsorship articles, ads, social media, newsletters, and sponsored content
- Managed the My Benefit Advisor (MBA) digital marketing for five Bar Associations and eight Chambers of Commerce
- Analyzed campaign performance and sales funnel for the MBA brand
The Advertising Research Foundation
Member Value Project Manager, July 2012 – June 2016
- Managed vendors for ARF Original Marketing Research Projects ensuring that the work was complete and on time
- Showed a net gain when managing ARF Original Research Projects
- Managing Editor for the ARF Industry Newsletter with delivery to 10,000+ member subscribers
AV producer for ARF regional events, (10-20 speakers with 100+ attendees) - Packaged post-event content and presentations, with digital delivery to our members within 24 hours
- Oversaw all of the postings for the member-only historical digital archive
- Developed and implemented the content tagging to streamline document searches for members and ARF staff
Premium Outlets – Simon Property Group
Acting Marketing Manager, June 2011 – November 2011
- Managed directory updates for 75 shopping centers across North America (4 updates per year for each center)
- Led cross-department collaboration for all collateral for 75 shopping centers
- Crafted branding and design standards for all shopping centers across North America
- Oversaw the marketing budget, delivering at or under-budget results for all centers
Creta Farms USA, LLC
Marketing Assistant, January 2010 – May 2011
- Cultivated new sales with mockups of products and create custom sales presentations
- Led artistic development by creating materials to drive sales at the deli counter
- Worked across departments to ensure all materials were the American Heart Association & USDA compliant
- Managed vendor relationships providing marketing materials on time and within budget
- Reduced waste and coupon liability by over 50% with a distribution tracking system
- Put Creta Farms in front of 200+ deli/meat department buyers by taking ownership of the 2010 IDDBA show
Other Marketing Experience:
- AlphaSource – National Account Manager (2009)
- The Silber Group – Traffic Intern (Summer 2008)
- iHeartMedia Inc. (Formerly Clear Channel Communications) – Marketing Intern (Philadelphia). Copywriting, managed promotional projects and prize fulfillments (September 2007 – February 2009)
- Greater Philadelphia Chamber of Commerce – Benefit Services Intern (Summer 2007)
- Saint Joseph’s University – Hawk Patrol Security 2006-2008 (Five Semesters)
Education:
Professional Development:
- Proficient with: Microsoft Office, Later, Shopify, Big Commerce, Klaviyo, MailChimp, Asana, Google Suite, & Content Management Systems
- Experience using: Adobe (Photoshop, Illustrator, & InDesign), Google Analytics WordPress, and WooCommerce
Moreover, if you are looking for a digital marketing professional, you can check out Ed’s work here.